June 26, 2007
Giant sea sirens, scurrying brownie troublemakers, huge beasts of molten ore, and axe-wielding minotaurs who keep law and order — all of this can be found at the Arena, in Seawatch Cove. My guildmates and I spent some time here not too long ago, and it’s a fun, and rewarding, spot for anyone who is in their mid 30s.
Above: Finishing off the boss of a silver challenge ticket. He’d make a great plush doll.
Traditionally, when you hear the word Arena, images of PvP and free-for all battles come to mind. This arena is a bit different. It’s not a spot where you get flagged as PvP if you enter, rather, it’s a hunting spot for solo and group players who are looking for some experience and the chance at some great rewards.
The goal is simple in the arena — obtain zaraj arena coins and turn them in to the appropriate minotaur for your desired prize. It’s just like skeeball, only the tickets are really coins, and the person you give them to is a minotaur, and your prizes are things like armor, camel mounts, and legendary weapons, instead of hi-bounce balls and plush dolls.
Above: The Arena in Seawatch Cove.
There are several ways to obtain coins too. You can work on the quests given out by the minotaurs inside the arena, most of which ask you to kill the minos out at the camps and ruins nearby. You can also kill “suspicious spectators” who sit in the stands throughout the stadium. Lastly, you can kill nameds in the arena, who drop coins and also have a pretty good chance of dropping arena tickets.
Arena challenge tickets are a lot of fun, and the harder the challenge, the more coins you win. There are four types of tickets – bronze, silver, gold and platinum. You can divide up the coins any way you’d like, but remember that they are soulbound, so if someone is careless and clicks take all, the rest of the group is out of luck. To begin a challenge, just stand in the arena and click the ticket. Make sure that it’s clear though, and don’t start a challenge when another group is in the middle of one. It’s bad form, and could possibly bug stuff.
Above: One of the guards from a gold challenge ticket.
Bronze is a 6 coin ticket, and pretty easy. You have to kill 3 level 38 2 dot siren trash mobs, and then a level 39, 3 dot siren will spawn. Nothing tricky, just standard hack n slash.
Silver is similar. You kill the three level 38, 3 dot mobs, and a big, level 39, 4 dot cyclops will spawn. This ticket is worth 10 coins.
Gold is a little more interesting. When you start it, 4 big, level 39, 4 dot elementals spawn on the side of the arena, and come, one at a time to fight you. When you kill them all, a 5 dot level 39 rock boss appears. The fun part is that they have some kind of damage mitigation buff, so the fight can last a while, and bring flashbacks of Vex Thal. This is a 65 coin ticket.
Platinum is hard, but if you get it right it’s a fun fight and a great reward of 100 coins. This challenge summons a 6 dot, level 40 minotaur named Champion Traken, the boss of the arena. He’s hugely annoying because he has a big knockback and a stun. The trick is to get him pinned in the corner of one of the side passages, near the gates. It takes some finessing, but once you get him there, it’s a lot easier for the group to stay close enough to damge him. Obviously, casters and ranged attacks help a lot in this fight, just keep your back to a wall and you should be fine.
If you are interested in the specific rewards, seek out the minotaurs that guard the arena. They offer class specific armor for coins, as well as an Arena Master Weapon of your choice for 1,000 coins. There is some fun stuff too, offered by Dizzle, such as a camel mount, repair bots (limited charges) and some Zarajian Magic.
It’s a fun spot overall, and a nice change from the usual hunting and dungeon crawling. Even if you aren’t going for the big prizes, it’s easy enough to get some quick coins and walk away with something for a night’s work. The only thing missing is Russell Crowe organizing the slaves behind a broken chariot and yelling “Strength and Honor!”
Posted by jayernh under Archive,Vanguard Level 30-35,Vanguard Level 35-40 | Comments (3)
June 22, 2007
Not too long ago, I had my epiphany and calmly realized that there will never be another Everquest. Laugh if you will, but this is no small thing! I effectively stopped playing Everquest about 3 years ago, but kept my subscription active till about 6 months ago. I never made one of those goodbye posts, never had any final goodbye tells to many of the people I had played with for years, and never gave away my stuff (no you can’t have it either!). Mentally I intended to go back, but finally realized that too much time has passed, and that I can’t go back. I still enjoy reminiscing about “the good old days,” though, so when I saw a link to the Everquest Hall of Fame, I clicked right over and had a great time looking at old names of players who had earned titles over the years for their in game accomplishments.
I struck EQ gold twice this week too. Torradan, a guildmate, posted some hilarious lolcat photos that were from his supervisor, Silwen, and I got the ok to put them here for posterity. I never got into the whole lolcat thing, but these are terrific! Here they are, thanks to them both!
On a totally different note, just wanted to add that summer started this week officially, and since I’m at home with two pre-schoolers, we’re taking full advantage of the weather. Our highlight this week was my daughter’s butterfly garden, which is a kit where you raise these tiny caterpillars and they do the whole metamorphosis thing. We were 6 for 6, and woke up to find them coming out of their chrysalises. I got some amazing video of my daughter taking her mesh butterfly basket outside, gently lifting out the painted lady butterflies, and watching them fly away. I also got some great video of my son lumbering down the yard trying to catch them. Suffice it to say, they were faster.
Lastly, to keep on topic, since this is a Vanguard blog, there are some nice signs that the Vanguard community is growing strong and healthy, despite all the prophets of doom. Yes, the game is still a long way from being polished. Yes, the game has suffered from low numbers. But there are some very talented people playing Vanguard right now, and here’s a sample of it:
Vanguard Voices – A new podcast created by Lumio from Vanguard Vault, who also does the hilarious comic strip “About Vanguard.”
Guilds of Vanguard – Opening June 25th, this will be a one-stop-shopping site for people looking to join a guild. It looks great so far, and it will hopefully satisfy the need for a centralized spot for guilds to advertise and recruit, as well as for players looking for the perfect guild match. With the upcoming server merge and the opportunity for all players to do a one time /moveserver, the timing of this site is perfect.
Believe it or not, there *are* community server forums out there! Despite the feudal isolation from not having any official server forums, and the ghost town that resulted from Vanguard Servers’ attempt to create community forums, some have succeeded in putting together some cheerful forums. My server, Thunderaxe, is merging with Woefeather and Gulgrethor. Thunderaxe has a small forum, and I found out that Woefeather does too, so it was nice to meet the neighbors. I’d love to know if there is a Gulgrethor forum anywhere.
Uberguilds Radio is going to have an interview with Dave Gilbertson, the Director of Development for Vanguard. He got a lot of questions from the community and put together a list, so I can’t wait to hear the interview. I hope my questions got picked!
Over at Vanguard Vault, where I have been submitting my blog entries recently, I am going to take on a new hobby as I try to flesh out some good dungeon and quest hub guides. I have a list drafted up of the places I plan to cover, but I’m always looking for feedback, so if anyone sees this and has a request for a guide on a particular spot or for a particular level range, let me know!
Posted by jayernh under Archive,Gaming Commentary | Comments (5)
June 20, 2007
The other day I was traveling with friends from Razad when we saw this group of houses.
We stepped in for a closer look and saw empty rooms….
Or so we thought….
After following a long tunnel that begged to be populated, we reached this:
Hidden in a valley is Sepulchral Chasm. The only way to reach it on foot is through that hidden trap door.
The entrance was locked, but I hope someday to explore further. Despite the emptiness, it’s stuff like this that makes me eager to see what’s down the road for Vanguard.
Posted by jayernh under Archive,Vanguard General | Comments (2)
June 17, 2007
The Liath Desert has many remarkable spots. There is the Sunken Temple, with its towering minarets, half buried in the sand; the Jux Brownie Refuge, with it’s backward speaking denizens; and the Hidden Vault, tucked in one corner near the salt flats, veiled in sandy wind. But the most interesting spot (and most complete!) is Tar Janashir.
Above: Mongo!
If you took the shady patrons of the Star Wars Cantina, combined them with the flavor of an Indiana Jones archaelogical adventure, and added in a cool cave, you have Tar Janashir. It has a good storyline, many quests for mid-30s adventurers, and carries all the amenities of a large city (banker, broker, trainers, crafting stations, civic diplomacy).
Tar Janashir is a trading outpost that sprouted after the discovery of two prized resources – salt and pearls. Long ago, a giant white rock fell from the sky. No one knew what it was, but it caused the salt oysters to start producing beautiful pearls, which became a farmable resource and very prized.
Above: “Psst! Lady! That thing sitting next to you has a charm bracelet of heads that look like yours! Run!!!!”
The salt and pearls are so important that it’s the driving goal of the questline for the Starspark Armor, which rewards you with a belt, gloves, legs, and chest piece, as well as the title “Starspark Adept.”
You start by visiting Ava Diba, who asks you to bring her pearls and salt, which you can find off the oysters and nethod that roam the salt flat nearby. Save the empty nethod salt glands, by the way, because those can be turned in at the outpost for a little coin. This quest is repeatable, but you only have to do it once (not positive on this, you might need to repeat it a second time before being able to get the other quests).
Next, you visit Kaaras Sejeh, who asks you to retrieve raw starspark salt from the Rhajiri Raiders nearby. I think the drop rate has been improved since the early start of Vanguard, because we got the required salts pretty quickly. When you complete this step, you are rewarded with a belt, and asked to retrieve starspark extract, which can drop from the raiders or from the humans in nearby Dazer Cave. When finished, you get some ale and gloves.
Above: Dazer Cave in Tar Janashir.
Next, you visit Darab Marad, who has you bring back pure starspark salt. He directs you to go to the Broken Spine, but I recommend going back to the minotaur camps over near the Jathred’s Twist Rift Stones. We picked up lots of salt by killing the minos there, plus if you are also working on Arena quests, you can get coins and challenge tickets at the same time.
Meanwhile, Tar Janashir is also the location of two interesting archaeological sites that have been uncovered. One is a vault, where the undead inside asks you to bring darkspark crystals. These drop from the mobs in the other structure, the Tomb of Aanak Vor’dan. Collect four darksparks and you can trigger an event in the vault by clicking on the stones in the first room, killing the undead that becomes aggro, and then rushing downstairs to kill another undead named who comes to life.
Above: Vault in Tar Janashir.
There are also several quests involving the tomb, and recently they added in two more, one from Janashir Jones and one from Bellzoc. Sound familiar? Janashir asks you to retrieve a long lost Idol and Bellzoc wants you to bring back an ark from the tomb. Both are found at the throne of Aanak Vor’dan, who resembles Anubis. You can reach the spot either by working your way down from the top, or jumping into the pit and going in through the entrance on the side of the tomb at the bottom.
Above: The throne room in the Tomb of Aanak Vor’dan.
I’ll admit, I clicked the ark after I found it, even though I knew I was supposed to keep it closed.
This dusty outpost is a great stop as you travel through your 30s, and if you are a diplomat with 700+ soldier presence, they recently added in a lot of civic diplomacy content. Personally, I can’t wait to level up in diplomacy just so I can hear some of the storylines in this area. I just hope I don’t get my head torn off in the process.
Posted by jayernh under Archive,Vanguard Level 30-35,Vanguard Level 35-40 | Comments (1)
June 13, 2007
Sorry, couldn’t resist. I’m actually offline and at the beach this week, so the title seemed fitting. So far I saw two deer swim past the house and I caught a goosefish, neither of which I have ever seen on this beach in all of my 35 summers. The deer were cute; the goosefish was not. Best part, though, is watching the kids enjoy the beach and experience the same things that I did when I was a child. Building sandcastles, hunting for sea glass, and playing wave tag is a lot more fun the second time around.
Above: Me vs. a goosefish…I mean a Xenn.
It figures that when I go away, Vanguard announces all this earth-shattering news. I’m very happy about many of the changes that were put in today’s patch as well as the announced plans for the game. The performance improvements are a welcome sight, especially since it was starting to feel like this was as good as it gets. I’m glad they put this on the front burner, and I hope we continue to see more improvement as they track down ways to fix things up.
Mentoring is on the agenda as well. Yay!
I thought it was a great little move to add in a huge selection of purchased titles. Yes, it’s a money sink. Yes, it’s the mmo equivalent of flair. But after the bone-breaking ride that players have endured in Vanguard these past few months, seeing a little bit of fru fru fun stuff is terrific, and a great sign overall.
More quests in Tar Janashir? Heck yeah! This is one of my favorite spots, and while I have outleveled it a bit, I look forward to checking these new quests out.
Server merges – double heck yeah! Blending servers together will finally let the playerbase feel the world of Telon the way it was intended. They still seem to have a lot of loose ends to figure out, but I’m looking forward to seeing many new faces and guilds. (Revelry and Honor is still recruiting, by the way!)
Raid content – it was nice to see a thread in the official forums that showed a few screen shots and hinted at what it would be like. It’s kinda too bad that we won’t see any of it go live for a few more months, but I’d be happy waiting if it means completed, polished content. Just please, instance it. Especially given the fact that they are not using the Advanced Encounter System right now for new content. Please, please, please, instance raid content (or at least some of it)!
The laugh of the day, though, was a thread posted on the official forums by some poor soul who was totally irate that he bought a new set of legs and couldn’t wear them. He was flabbergasted that he logged in after the patch, tried to equip the legs, and was not able to. That was it! He was sure that it was a game-breaking bug, that all rangers now were unable to equip their armor, and that he was going to have to wait 3 weeks for the next patch before it was fixed. Finger poised over the “cancel subscription” button, he realized that it was actually an error on his part, and to his credit, he did sheepishly apologize.
Rosanne Rosannadanna moment aside, why do so many players, and Vanguard players in particular, continue to get the vapors when they run into a bug in the game? What part of the 6 month landslide, history-making combustion, drama-filled buyout did they miss? To say that Vanguard has had a rough start is putting it diplomatically. Those who have stuck it out are living history, although not necessarily good history (yet). At this point, why is it such a shock that there might be bugs, even some bad bugs, in the game? I’ve come across some things that I don’t like (has that stupid door in Krygh’s Exchange been fixed yet?), but I’m looking at the big picture, and when you put things in context, it’s kinda weird to get so emotional about game issues that the developers obviously are scrambling to fix. With over 300 fixed bugs and some big coding changes to improve performance in the patch, they’re definitely trying.
Now if I could only get SoE to foot the bill on my new summer movie. I know a great spot to advertise.
Posted by jayernh under Archive,Vanguard General | Comments (2)
June 8, 2007
Pantheon of the Ancients is one of my favorite dungeons in Vanguard. It’s a challenging dungeon that pits your group against the trials of the gods. It brought back memories of Everquest’s Plane of Time, although the Pantheon’s avatars aren’t quite as epic as the legendary EQ gods themselves.
Above: The trial of Haelifur.
The Pantheon itself is located in Strand of the Ancients, underneath the temple of Ssrevessk, which is itself a great hunting spot, and has its own quest line that is found back at Upside Garrison. When you get to the temple, you need to speak the password in order to open the stone doors that seal the temple. The password is part of a quest line in Upside Garrison (or if you want to get the spoiler word I inserted it in my previous entry here) As you enter the main room in the temple, you’ll see a large throne surrounded by trolls and lizardmen. To the right is a pillar, with a grey stone sticking out around the back. Press that stone and it will cause the throne to open up, revealing a set of stairs that leads to the Pantheon of the Ancients.
As you head down the stairs, you’ll see dozens and dozens of scarabs, but don’t worry, they aren’t aggro, so you don’t have to fight them. In fact, it’s important that you not attack them at all, especially when you get to the central room at the bottom of the stairs, because you will aggro every scarab around and most certainly die.
Along with the scarabs, you will also run across a limping, rotting, undead guy who is the “custodian” of the dungeon. Again, do not attack him, but take note of him because he plays an important role in the final event of the dungeon.
From that central room, you will see a hall to the north, stairs to the east (referred to as the “evil side”) and stairs to the west (referred to as the “good side”). Each “side” room contains 6 avatars from the Pantheon, each of whom gives a trial. When you complete 6 trials from a side, you get a part of a cloak. Complete all 12, and the two cloak parts can be combined to make the Cloak of the Pantheon. As an aside, the “turn in” NPCs are found down the north hall, which takes you to the second floor of the dungeon. If memory serves me right, you have to go left to talk to the “evil” NPC and right to talk to the “good” NPC.
Above: Fighting a golem in the Pantheon of the Ancients.
As for the Avatars and their trials, you can move around pretty much untouched if you have invis. The only mobs that see through it are the golems, so be on your toes. Another heads up, though, is that on each side is a huge roaming mob – a giant snake on the evil side, and a huge bug on the good side. They are non aggro, but if you are fighting one of the little trash mobs near them, they will assist and aggro your group.
The 12 trials themselves are terrific. Each one tests a certain moral or personal quality that each god stresses. For example, the trial of Ghalnn, who relishes brutal war and bloodshed, has you run over to the “good side” to find and kill 100 innocent victims. You would know his name well if you did any work on the shadowhound quest (which I hear is long enough to make you want to kill 1,000 innocents by the time you are done!) My favorite trial was the trial of Vol Anari, god of light and purity, who has you endure a purification ritual involving pummeling rocks and intense fire. If you survive, you win, just don’t be a dink like me and accidentally attack him while you are in the trial.
For a full walkthrough on the trials, look no further than Silky Venom. I used this and a nicely done map from Map Vanguard, both of which made things a lot easier. The map doesn’t show the second floor, where the NPCs are for turning in your trial flags and getting your cloak, but it’s easy to figure out if you just keep in mind that the second floor is right above the trial rooms.
If you are interested in lore, you will find a lot here, since the Pantheon Avatars give you insight into the beliefs of the gods themselves. To find out more about the gods of the Pantheon, I suggest checking out Vanguard Roleplayers, which has two nice threads, here and more detailed here.
One tip for anyone heading to the Pantheon – the trials can be buggy at times. If you ever run into any trouble, like not getting a trial from an NPC (busy message), not getting updates while doing the trial, or no luck getting the trial script to begin, abandon the active trial if you have one, and then camp out fully and re-enter the game. Basically, when in doubt, camp out. It seems to be the fall back fix to any issues in the dungeon.
Once you have passed all the trials and received your new Cloak of the Pantheon, you have an important choice to make. You can keep it, or you can head to the Immortal Sanctum, which you can reach from either trial side by taking a passageway at the northern end of either room. There, you will speak to the Custodian, who gives you one final test – defeat the Sisters.
The Sisters are actually one deity that has become split – Mara represents the violent qualities of death, while Caia represents the more serene and natural aspects. Their balance of power is always in flux, although Mara definitely wins the “cooler looking Sister” title. Sadly, I never got a screenshot of her, but she’s one of the best looking boss mobs in Vanguard.
This is a fun event, where the two Sisters, Caia and Mara, take turns doing their best to kill your group. When one is fighting, the other becomes non-aggro, so you have to make sure to change targets every 20% of their health. Along the way, you have to deal with some unexpected twists, like rounds of undead adds that must be burned down. But the real challenge is dealing with the AEs they give off, and the only thing that can counter it is your cloak, so make sure to have it on your hotbar. Some of the AE spells are relatively harmless, like a root or stun, but others are much more dangerous, such as a silence and even a nasty dot that Mara tends to cast when she is at about 50% health. The cloak does have a refresh timer, but as long as you activate it any time one of the Sisters AEs, you should be fine. At the very end, both Sisters become aggro, so it’s best to go all out and get one dead fast or you risk defeat just before the finish line.
When you defeat both Sisters, the Custodian reveals to your group that he is actually…the Avatar of Alurad, god of skill and the one who tries to bring order to the Pantheon. He gives you the chance to turn in the cloak to him, and in return you can receive another reward. The items vary, but the one that everyone hopes for is one of the weapons that reflects the skill and craftsmanship that Alurad personifies.
Above: The Avatar of Alurad reveals himself.
Here are the weapons: Gift of the Prince, Solrahn, Twin of Joh’drol, Insirion, Edge of Flame, Staff of the Old World, Ancient Ksaravi Ulak, and The Righteous Gavel.
Even if you don’t get what you hope for, the good news is that the weapons are tradable and can be equipped by anyone who has defeated the Sisters. You can also repeat the trials as many times as you want, so you can always go back to try for a weapon or get the cloak.
Another tip about the loot, when you sacrifice your cloak, you get a clicky thing that you use at the orb in the Sanctum. Click that, and your reward will go right to your inventory (so make sure you have a spot open). You also get a chest next to Alurad, which contains several soulbound items, and you get that whether you turn in your cloak or not. Make sure you get all your loot, and be careful when looting the chest, because that stuff is soulbound.
I had a great time in the Pantheon of the Ancients. It has a great layout, interesting trials, some nice lore, and a terrific final boss encounter. It’s also set up nicely, so that you can progress through it at your own pace. Those who have the time can grind it out all at once, or you can tackle a few trials a night if you have more limited playtime. If you are level 27-34, this is a dungeon you don’t want to miss!
Posted by jayernh under Archive,Vanguard Level 25-30,Vanguard Level 30-35 | Comments (2)
June 4, 2007
It’s a very simple statement, but it’s fundamentally important to understanding MMORPGs in this day and age. Game developers and marketers need to rethink how they build and market online games. Veteran guilds, especially multi-gaming guild networks are growing in numbers with each new game release. Hosting services such as Guild Portal, or Guild Cafe, which has recently teamed up with Uberguilds, serve hundreds if not thousands of guilds, and many of these guilds have talented, experienced, and extremely well organized leadership structures.
For many Vanguard players, Everquest was their first real mmorpg, and the notion of an online gaming community was very new. Perhaps a few UO vets (and MUDders!) might have started EQ with a pre-set circle of friends, but in general, the social mechanics of the game (grouping/raid etiquette, guild policies, competition over content, etc) was just as much of a mystery as the actual game mechanics. As a result, social practices that were established 8 years ago in Everquest have carried over to every other game that has followed. More importantly, the social networks that grew from Everquest have stuck together, so you see more and more pre-made guilds with each newly released game. That’s a big reason why it’s almost impossible to generate that “Everquest” feeling without a time machine.
Every now and then you see the following post on a Vanguard (or EQ2 or WOW for that matter) forum, “Where’s the community? We must build the community!” People lament the fact that there are no in game features that allow people to be social. They mourn the absence of the romantic boat ride, and long for the days where people got to know each other while waiting for place holder number bazillion and one to spawn. While I do miss the days of long camps and boat rides, they aren’t the reason why the sense of community feels different in current online games. World of Warcraft has boat rides, yet I don’t recall ever having any real social interactions, other than some silent buffing here and there. The truth is that the genre has reached the point where communities can’t be built from scratch. A successful game has to import a pre-existing group of dedicated gamers.
When I was preparing to restart Revelry and Honor in Vanguard, I was lucky enough to be able to track down many old gaming friends (who probably cringed when they got my email!). What surprised me was that in addition to the people I contacted, quite a few players from my old EQ server found their way to us as well, many of whom I only knew in passing. It made me realize that veteran gamers look for a sense of familiarity when starting a new game, and they tap into to their pre-existing communities, such as former guilds and servers, to find familiar faces and contacts.
Since no game is going to build a community from scratch, games need to start thinking of guild as first-class citizens in their worlds–not as after-thoughts. This thinking must impact both game design and marketing.
It takes a lot of work to run a successful, multi-game guild, so there should be a benefit to being in a in one. Traditionally, that benefit is the opportunity to do “raid content.” But often, raiding is simply a larger group hunt with individual rewards. While everyone is working together to succeed, only a select few walk away with something at the end of the raid. It’s like a a baseball team winning the World Series and only fitting 2 players for Championship Rings. Those who don’t get rings? Well they’ll just have to win next year!
Everquest 2 was on to something with the idea of guild levels, which opened up status rewards and guild content. Individual contributions, working together, brought benefits to the guild as a whole. While it felt like another type of grind at times, I liked the concept overall.
But what about creating content specifically designed for guilds. Instead of farming for individual items, have the reward be a guild trophy that hangs in the guild hall and can be clicked by members for a meaningful buff. Or, have an extra gear slot called “guild signet” or “guild amulet.” Completion of raid content would reward guild members with a nice item to put in that slot. The harder the content, the better the item. There should be a benefit to being in a guild, above that of the general population, and beyond simply having an extra chat form.
Marketing games has traditionally targetted the individual. It would be much more effective to use the guild networks that are already established, and reach out directly to them. Guild portal and Guild cafe, for example, are two guild hosting services that carry thousands of guilds, both big and small. Use the guild leaders and leadership structure to communicate your message. That way, you only have to successfully make your sales pitch to one person in order to have it reach dozens if not hundreds. Vanguard seemed to try to reach out to guilds with features like the guild mail and collectors edition gifts like the guild trophy and extra buddy keys. In the competitive gaming market, though, it would pay to go much further.
It’s a form of “viral marketing,” but I think of it more as the “Queen Ant Theory.” If you can get one leader from a multi-gaming guild to set up and organize the framework for a Vanguard guild chapter, you end up gaining dozens, if not hundreds, of players who are more likely to try it out because they will be able to start with a guild structure and a social network already in place. For many, it’s much more appealing to try a new game if you already have a virtual home and online friends there to greet you. MMORPGs are very different from console games, and the social aspect has not been fully exploited yet from a marketing standpoint.
Everyone talks about what it will take to make a WoW killer, but the underlying fact is that it has to be something that appeals to the hundreds and thousands of well-entrenched guilds that exist there now. For every multi game guild that got its roots years ago in Everquest, there are at least ten times as many that began in World of Warcraft, and will eventually spread their branches to other games. A game that can successfully tap into these established networks is the game that will be crowned the WoW killer.
In short, times have changed. Players, developers, and marketers could all benefit from looking at the MMORPG community in a different light, and appreciating the fact that massively multiplayer games have actually led to well-established, longtime communities that span multiple games. There are plenty of fly by night guilds out there, and we’ve all heard the /oocs and had ninja guild invites to them. But there are also many solid, well organized, tight knit guild communities out there, and they’re growing to be a large percentage of the gaming demographic. It would be wise to start paying more attention to them!
Posted by jayernh under Archive,Gaming Commentary | Comments (5)
